Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology Picture, for a moment, having a conversation with each of your members on a regular basis. Imagine this exchange was deep and meaningful, allowing you to understand specific needs and leaving each member with the feeling that you really care and want to do everything you could to serve them. For most groups, it's unrealistic to have these regular, one-to-one conversations with every member. Yet technology, when approached correctly, can be a reasonable substitute, allowing personalized messages and helping to discover ways to provide better… Read More